Legal

Privacy Policy

Last updated: February 2026

At WhatsEstate ("we", "our", "us"), we are committed to protecting the privacy of our users ("you", "your"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the WhatsEstate platform, including our website at whatsestate.com and all related services (collectively, the "Service").

By accessing or using the Service, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please do not use the Service.

1. Information We Collect

1.1 Account Information

When you register for WhatsEstate, we collect:

  • Your name, email address, and phone number
  • Business name, address, and GSTIN (if applicable)
  • WhatsApp Business account details and API credentials
  • Billing and payment information

1.2 WhatsApp Business Data

To provide our Service, we process the following data from your WhatsApp Business account:

  • Messages sent and received through our platform
  • Contact details of your clients and leads
  • Message templates and broadcast lists
  • Delivery, read, and response analytics

1.3 Property Listing Data

We collect property-related information you upload, including:

  • Property descriptions, prices, and specifications
  • Property images, videos, and documents
  • Location and address information

1.4 Client Enquiry Data

We process enquiry data generated through the platform:

  • Lead and enquiry details from WhatsApp conversations
  • Client preferences and requirements
  • Follow-up history and interaction logs

1.5 Usage and Technical Data

  • IP address, browser type, device information
  • Pages visited, features used, and time spent
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the collected information for the following purposes:

  • To provide, operate, and maintain the WhatsEstate platform
  • To process WhatsApp messages on your behalf and deliver automated responses
  • To manage your property listings and client enquiries
  • To process payments and manage your subscription
  • To send you service-related communications and updates
  • To provide customer support and respond to your requests
  • To analyze usage patterns and improve the Service
  • To detect, prevent, and address technical issues or abuse
  • To comply with legal obligations

3. Data Sharing and Disclosure

We do not sell your personal data or your clients' data to any third parties.

We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist in operating our platform (e.g., cloud hosting, payment processing), bound by confidentiality agreements
  • WhatsApp/Meta: As required to facilitate WhatsApp Business API functionality
  • Legal Requirements: When required by law, regulation, legal process, or governmental request
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, with prior notice to you
  • With Your Consent: When you have given explicit consent to share specific data

4. Data Storage and Security

Your data is stored securely on industry-standard cloud infrastructure. We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Access controls and authentication mechanisms
  • Regular security assessments and monitoring
  • Secure data backup and disaster recovery procedures

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. Upon account deletion, we will delete or anonymize your data within 90 days, unless retention is required by law or for legitimate business purposes (such as resolving disputes).

6. Compliance with DPDP Act (India)

WhatsEstate is committed to compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India. In accordance with the Act:

  • We process personal data only for lawful purposes with your consent or other legitimate grounds as specified under the Act
  • We ensure data is processed in a fair and transparent manner
  • We collect only the data that is necessary for the specified purpose
  • We maintain accuracy of the personal data we hold
  • We store data only for as long as necessary to fulfil the purpose
  • We implement reasonable security safeguards to protect personal data

6.1 Your Rights as a Data Principal

Under the DPDP Act, you have the following rights:

  • Right to Access: You can request a summary of your personal data being processed and the processing activities
  • Right to Correction and Erasure: You can request correction of inaccurate data or erasure of your personal data
  • Right to Grievance Redressal: You can raise grievances regarding data processing, and we will address them promptly
  • Right to Nominate: You can nominate another person to exercise your rights in the event of your death or incapacity

To exercise any of these rights, please contact us at hello@whatsestate.com.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform.

7.1 Types of Cookies We Use

  • Essential Cookies: Required for the platform to function properly (e.g., authentication, session management)
  • Analytics Cookies: Help us understand how users interact with our platform (e.g., Google Analytics)
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign performance

7.2 Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of the Service.

8. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal data.

9. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: