Best Real Estate Marketing Tools in India 2026

What it does: WhatsEstate is a WhatsApp automation platform built specifically for Indian property dealers and real estate brokers. It connects to the official WhatsApp Business API and uses AI to auto-reply to property enquiries, share listings instantly, and manage leads through a centralized dashboard.

Best for: Brokers who receive 20+ WhatsApp enquiries daily and want to automate responses without losing the personal touch.

Pricing: Starting at Rs 999/month. See all plans here.

Pros: Built for real estate (not generic), AI understands property queries, lead dashboard, multi-agent support, bulk campaigns.

Cons: Requires WhatsApp Business API setup, monthly subscription cost.

What it does: 99acres is one of India's oldest and most visited property listing websites. You can list your residential and commercial properties, get buyer enquiries directly, and boost visibility with paid promotions.

Best for: Generating organic buyer leads through search visibility. Essential for any property dealer who wants an online presence.

Pricing: Free basic listings; paid packages for premium placement starting around Rs 5,000-15,000 per month depending on city and property type.

Pros: Massive traffic, trusted brand, good for all property types, strong SEO presence on Google.

Cons: High competition among listings, lead quality can be inconsistent, premium packages are expensive in metro cities.

What it does: MagicBricks is another leading property portal in India that allows brokers to list properties and connect with buyers. It offers features like property valuation, area insights, and home loan assistance.

Best for: Brokers in metro and Tier-1 cities who want wide reach and brand credibility alongside their listings.

Pricing: Free basic listings; premium plans vary by city, typically Rs 3,000-12,000 per month.

Pros: Strong brand recognition, good mobile app, area price trends, integrated home loan support.

Cons: Similar to 99acres in terms of competition; duplicate leads can be an issue.

What it does: Housing.com is a modern real estate platform known for its clean interface, map-based search, and verified listings. It has gained strong traction among younger home buyers and investors.

Best for: Brokers targeting young, tech-savvy buyers in metro cities. Also great for new project launches.

Pricing: Free basic listings; premium broker packages available.

Pros: Beautiful UI, map-based property search, strong among millennial buyers, verified listing badges.

Cons: Smaller audience compared to 99acres and MagicBricks, works better in select cities.

What it does: Sell.Do is a CRM (Customer Relationship Management) platform built specifically for the Indian real estate industry. It helps track leads from multiple sources, automate follow-ups, manage site visits, and generate performance reports.

Best for: Mid-to-large real estate agencies and developers who manage hundreds of leads across multiple projects and need structured sales processes.

Pricing: Custom pricing based on team size and requirements; typically starts around Rs 15,000-25,000 per month.

Pros: Purpose-built for Indian real estate, tracks the full buyer journey, integrates with listing portals and ad platforms, excellent reporting.

Cons: Expensive for solo brokers or small teams, learning curve for setup, overkill if you have a small operation.

What it does: Meta's advertising platform lets you run targeted ads on Facebook and Instagram. You can target users by location, age, income, interests (like "home buying" or "real estate investment"), and even by recent behaviors like searching for properties.

Best for: Generating a high volume of leads quickly. Facebook lead forms are particularly effective for real estate because users can submit their details without leaving the app.

Pricing: Pay-per-click or pay-per-lead model. Most property dealers spend Rs 10,000-50,000 per month. Cost per lead typically ranges from Rs 50-300 depending on location and targeting.

Pros: Massive reach, highly targeted, lead form integration, works well with WhatsApp click-to-chat ads, visual format ideal for property images.

Cons: Requires learning or hiring someone for ad management, lead quality varies, costs can escalate without proper optimization.

What it does: Google Ads places your listing at the top of Google search results when someone searches for terms like "2BHK flat in Pune" or "commercial shop for sale in Noida." These are high-intent leads because the buyer is actively searching.

Best for: Capturing high-intent buyers who are further along in their purchase journey. Google Ads work best when combined with a good landing page or website.

Pricing: Pay-per-click model. Real estate keywords in India cost Rs 20-150 per click. Monthly budgets typically range from Rs 15,000-1,00,000+.

Pros: Highest intent leads, immediate visibility, measurable ROI, location targeting.

Cons: Expensive keywords in competitive markets, requires expertise to manage, clicks do not always convert to quality leads.

What it does: Canva is a drag-and-drop design tool that lets you create professional-looking property flyers, social media posts, brochures, WhatsApp status images, and even video walkthroughs without any design skills.

Best for: Every property dealer. Whether you need an Instagram post for a new listing or a PDF brochure for a project launch, Canva handles it all.

Pricing: Free plan with basic features; Canva Pro at Rs 500/month (approximately) with premium templates, brand kit, and background remover.

Pros: Extremely easy to use, thousands of real estate templates, works on mobile and desktop, team collaboration features.

Cons: Designs can look generic if using default templates without customization, limited advanced editing features compared to professional tools like Photoshop.

What it does: JustDial is India's leading local search engine. Listing your real estate business on JustDial helps buyers and sellers find you when they search for "property dealer near me" or "real estate agent in [city]."

Best for: Local visibility, especially in Tier-2 and Tier-3 cities where JustDial is still heavily used for finding local businesses.

Pricing: Free basic listing; paid packages for top placement and verified badges start at Rs 5,000-10,000 per year.

Pros: Strong local search presence, trusted by consumers, call tracking, good for brand visibility.

Cons: Declining relevance in some metros where Google dominates, enquiry quality can be low, frequent upselling calls from JustDial sales team.

What it does: YouTube is the world's second-largest search engine, and property videos perform exceptionally well on it. You can create virtual property tours, project walkthroughs, area reviews, and market update videos to attract and engage buyers.

Best for: Brokers who want to build a personal brand and attract leads organically over time. Video tours are especially powerful for luxury properties and NRI buyers.

Pricing: Free to upload. Production costs vary; a smartphone with good lighting is enough to start. Professional videography ranges from Rs 2,000-10,000 per video.

Pros: Free organic reach, builds trust and credibility, evergreen content that keeps generating leads, YouTube videos rank on Google search.

Cons: Requires consistent effort, results take time (3-6 months to build an audience), video editing skills needed, competitive space.